The aggregation of content is becoming less useful with regard to the content access problem we should be solving. Increasingly, access to content is being aggregated through partnerships and contract arrangements not of the consumer's choosing leaving users to opt for multiple subscriptions.
Under this environment, universal and agnostic search and discovery is thwarted and further frustration for users is experienced in the requirements to register through multiple providers and/or aggregators and through the many subscription payments.
Users will have a payment threshold and begin to demand easier search-ability and payment options across all content they choose to consume.
What's needed is a system which not only enables content discovery but doesn't require multiple sign-ins and subscriptions. A peer-to-peer payment system is the better angle to be addressing rather than merely aggregation of providers.
Facebook's new Blockchain division could make a proprietary alt coin within 2 years and enable such a system.
It would make sense for Facebook to make a play for P2P payments under-pinned by Blockchain while it has scale, not dissimilar to the approach by WeChat Global Team by Tencent.
Good analysis of the Facebook play here at Cheddar.
Further, some thoughts on what marketers should know at Campaign Live UK.
Can broadcasters/content producers get the jump on Facebook with their own Blockchain plays?
Live today is my recent meander through media with Adam Fraser for the EchoJunction podcast.
We covered a fair bit of territory on all things digital and as always it sparked more questions/curiosity and presented more intersections to ponder.
Adam is a natural podcaster; great industry knowledge and a tremendous host and conversationalist. A worthwhile podcast for media and marketing industry members.
Lots of fun. Love this space and could have talked for more than the 45 mins - which should surprise no-one who knows me!
Link to the podcast can be found via EchoJunction or iTunes.
Happy listening! All feedback/discussion welcomed.
A couple of post podcast thoughts:
EchoJunction's promotion is as follows...
Gabbi Stubbs talks marketing technologyMarketing strategist and consultant, Gabbi Stubbs, joins the podcast this week to talk marketing technology. We discuss:
To listen visit EchoJunction or iTunes.
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