Technology is enabling DIY in all business departments with key benefits being greater efficiency and ownership. Research is no exception. Some neat products to enable DIY, in-house management and consultancy-based operations for research vary from analytics support to real-time surveying. Check out GutCheck, 20|20 Research and Qualtrics as a few suggestions.
A word of caution - good operators never blame their tools! Always seek professional guidance on implementation, methodologies and best-practice.
Is $1.5-2 billion too high for AFL rights come 2017 or do we assume the sport will continue to grow, the potential exists for more cost effective and creative methods of delivery to mature and produce greater returns and there is more scope foe creativity in the structure of rights' deals?
If we assume Gyngell is genuine on the call to arms for regional streaming - "In five years time we will just go around regional television and stream content into those markets - if you can watch it from America…you can watch it from Wagga", this creates greater monetisation opportunities also, no?
This is potentially naive thinking, but the inability to future project opportunities for sports viewing either by new means and the current magnitude of the I assume the current profit margin networks are rewarded with is limiting the thinking on the possibilities and investment into better offerings for consumers will always lag behind.
PS. Wagga goes nuts for AFL!
Your comments are welcome and you are encouraged to express your views in a positive and productive manner in line with our Code of Conduct.