Seven West Media will be the next FTA broadcaster for cricket ending Nine Entertainment Co. four-decade stranglehold on the sport. News Corp-controlled Foxtel will pay for the majority of the rights in a $1 billion deal which could see a large number of matches held back for pay-TV, including some Twenty-20.
Big Bash League’s media equity and brand accessibility is arguably only what it is thanks to Network Ten so a hard act for Seven to follow and a risk with many games exclusive to PayTV.
The numbers are right now for Cricket Australia but the impact will be in 3-5 years. A definite change in the landscape and an all-in on sport for Murdoch.
The Australia reports the deal as is understood to include Seven committing to estimated annual payments of $75 million or $450m over 6 years, with Foxtel stumping up $105m a season or $630m.
Read more detail here:
The Australian - Seven Network seizes cricket media rights from Nine, Ten in a partnership with Foxtel
SMH - Seven and Foxtel nab cricket broadcasting rights in $1 billion deal
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