December 6, 2018
How to understand different reader types and drive each type to subscribe
A recent study published by the American Press Institute as part of The Media Insight Project found nine distinct reader types:
"The path from a casual reader to a paying subscriber isn’t a short one, but by understanding how audiences get from one place to another, publishers can begin to devise strategies to get more readers to complete that journey."
Read the full report at American Press Institute
November 19, 2018
The six signature traits of inclusive leadership - Thriving in a diverse new world
In a volatile and complex world, predicting the future with precision is risky. Four global mega-trends however are known to be reshaping the environment and influencing business priorities; diversity of markets, diversity of customers, diversity of ideas, and diversity of talent.’
As a result, a new capability is vital to the way leadership is executed: inclusiveness.
The fundamental elements of inclusion are:
1. Fairness and Respect
2. Value and Belonging
3. Confidence and Inspiration
To that end, inclusive leaders demonstrate 6 signature traits:
1. Commitment - to diversity and inclusion
3. Cognizance of Bias
5. Culturally Intelligent
“Embodiment of these traits enables leaders to operate more effectively within diverse markets, better connect with diverse customers, access a more diverse spectrum of ideas, and enable diverse individuals in the workforce to reach their full potential.”
Read the full report at Deloitte
August 3, 2018
Chinese Venture Capital Abroad
Our focus on Silicon Valley and the dominance of Facebook and Google and the phenomenal growth of Amazon is blinding us to the undeniable strength and continued rise of Baidu, Inc., Alibaba Group and Tencent.
From Peter Diamandis: "China’s VC scene is booming, is part of China’s explosion in private equity but while many of these funds used to be poured into thousands of Chinese copycat companies and local tech startups, we’re seeing a dramatic outward shift in China’s biggest investments.
By end of 2017, 3,418 Chinese VC funds were launched within the year, raising a combined $243 billion USD in a great push to access intellectual property and drive growth in key tech sectors.
Chinese VC firms are gaining a hold of global markets everywhere, amping up China’s access to elite tech expertise and valuable new data. And as international startups position themselves to take advantage of China’s strategic generosity, these Chinese giants will both solidify growing influence at home and technological dominance abroad."
The backdrop is an intent from China’s government to be the global leader in AI by 2030.
Read the full article at Diamandis.com
July 27, 2018
4 Billion New Minds Online: The Coming Era of Connectivity
'In the next 6 years, 4 billion “new minds” (estimated to be 'everyone on earth') are about to be connected to the world wide web, at gigabit connection speeds, at near zero-cost igniting a renaissance of innovation'.
The 4th industrial revolution will have a number of implications not only on labour forces but the connectivity enabled will effectively be 'the most historic acceleration of progress and technological innovation known to man'.
The acceleration of network growth and connectivity itself is being driven by:
- 5G ushering in a wireless world and delivering gigabit connection speeds
- Balloons connecting all 8 billion of us from the atmosphere
- Space-based networks
Read the full article at Singularity Hub
July 26, 2018
Facebook Revenue and Stock Hit Following Public Scandals
$130 billion wiped off Facebook market value on revenue miss and projected slowdown.
Two reasons; the lag in the impact of the data breach and other challenges is now landing and the growth slow down and therefore margin compression moving forward is and will be because of a requirement to double down on longer term investment in the business...broadening markets, new products (LF video, IGTV etc).
Facebook CFO, David Wehner notes; "We plan to grow and promote certain engaging experiences like Stories that currently have lower levels of monetization, and we are also giving people who use our services more choices around data privacy which may have an impact on our revenue growth."
The results show why Facebook needs Instagram more than ever. As they continue to invest in these and safeguard against further breaches and resultant backlash, expect weaker margins for the foreseeable future.
Full article at TechCrunch
July 25, 2018
What will social look like in the next 10 years?
5 considerations for how social media will alter looking forward:
1. AI will increasingly dictate our experience of the world and social media is likely to be a key starting point in connecting users with objects, information and transactions
2. The merging of social and retail
3. The increasing importance of social within a fuller business context rather than merely marketing and communications
4. Fragmentation of social media and the associated variances in interaction across services
5. The changing value of data - people’s desire and ability to monetise their own data and influence by selling, trading and transferring the personal information they share with brands and social platforms will become well established.
Full article at Campaign Live
July 17, 2018
Disrupting Truth in News
“False news spreads online faster, farther and deeper than truth does - but it can be contained. The spread of falsity has implications for our democracies, our economies, our businesses, and even our national security. We must make a concerted effort to understand and address its spread. A successful fight will require four interrelated approaches — educating the players, changing their incentives, improving technological tools, and (the right amount of) governmental oversight.”
Read the full article at Harvard Business Review
May 30, 2018
Mary Meeker's Internet Trends Report
The famous annual report covers everything from mobile to commerce to the competition between tech giants. The most interesting aspects around voice at inflection point, ecommerce, Amazon growth, subscription services approaching mass adoption, education DIY and platforms, changing work dynamics including freelancing and enterprise and collaboration support tech growth, and of course privacy and new privacy monetisation.
Full article and link to slides at TechCrunch
April 26, 2018
Over 90% of Facebook’s advertising revenue now comes from mobile
Facebook reported $11.97 billion in revenue and $4.98 billion in profit for the past quarter, with 91 percent of its advertising revenue coming from mobile.
Back in Q3 2012, Facebook shared a breakdown of advertising revenue for the first time. Mobile then accounted for 14 percent. Every quarter since, the number has been growing, though it has naturally slowed in the past few years. A year ago, it was at 85 percent. This past quarter is the first time that the percentage of Facebook’s revenue from mobile was in the 90s.
Full article at VentureBeat
April 25, 2018
New Outlook on US SVOD Landscape
eMarketer reports on how the subscription video space has grown fiercely competitive. Led by Netflix, Amazon and Hulu, the top US subscription video services generated close to US$15 billion in monthly fees alone in 2017. This figure did not include advertising revenues.
Full release at eMarketer
See also the Full Report on US Subscription Video Landscape 2018Key; Players and Monetization Models
April 24, 2018
Amazon has a two-party strategy to establish itself as an integral player in the lives of connected consumers
“Alexa Everywhere”. Amazon is increasing efforts to expand Alexa’s presence in the car and further establish itself as a leader in the connected home.
Firstly - Amazon is bringing Echo speakers into connected cars, upping Amazon’s effort to focuses on increasing uptake of Alexa outside the home.
Secondly - For in-home dominance, Amazon is reportedly building domestic robots. Ie developing new technologies and platforms to dominate digital time within the home, as the consumer IoT proliferates.
Full article at Business Insider
April 10, 2018
Bridging the AdTech & MarTech Divide
From Adobe, in conjunction with Which-50, is a complete guide to navigating the technology designed to support businesses tackle digital transformation.
This comprehensive Glossary provides an overview of the advertising and marketing different technologies available to brands and agencies and how they fit together.
Register to download at Adobe.
April 2, 2018
How much of total consumer media usage is spent solely with advertising?
PQ Media estimates the average consumer was exposed to approx. 1.59 hours per day of advertising on traditional and digital media platforms in 2017. Combined, four media platforms and channels accounted for more than 85% of all advertising exposure: television, out-of-home media, radio, and search.
Full article on the study at MediaPost ResearchIntelligencer
March 22, 2018
Deloitte Media Consumer Survey 2017
Five key areas are highlighted in the study with findings including;
1. Video - 32% of respondents now have an SVOD subscriptionin their household, surpassing Pay TV subscription ownership, which is at 31%
2. Social - 46% of respondents spend more time on social media than they would like and 31% have temporarily or permanently deactivated their accounts
3. News - 65% of respondents agree they are concerned about being exposed to ‘fake news’ online and 77% believe they have been exposed to it already
4. Advertising - The fastest growing influence on respondents’ purchasing decisions is social media advertising, this year rising to 36% and after word of mouth,, TV advertisements continue to have the greatest impact on purchasing decisions, with 53% of respondents rating them as having a high or medium influence.
5. Gaming - 58% of respondents play video games at least once a month; 35% play weekly.
Read the latest Deloitte Consumer Survey
March 15, 2018
Online Advertising Expenditure Report - Quarter ended Dec. 2017
Total Australian Online Advertising is approaching $7.9 billion for 2017 following a 7% YoY increase, according to the IAB/PwC Online Advertising Expenditure Report.
While classified advertising led the way with 15% YoY growth to reach $1.5 billion in 2017, Video constitutes the largest portion of Digital with a 41% share.
More at iab Australia. Full report available to tab Australia members.
March 2, 2018
How Digital Ad Spending Accelerates E-Commerce Growth, Why That Is Good For 'Traditional' Media
Excluding 2016, ResearchIntelligencer reports the ad industry’s expansion has lagged the global economy by approximately one percentage point (according to data presented by GroupM Futures).
GroupM surmises that the changing nature of advertising may be causing economists to be “under-measuring” ad expenditures. Specifically:
1. The industry is doing a poor job of measuring growth in developing nations that account for much of advertising’s expansion
2. The diversion of digital budgets from Digital budgets “working media” into “technical expenditures” - accounting for an estimated 19% of digital display and about 2% of paid search.
3. The “compression of traditional advertising" and brands diverting advertising budgets into promotional spending
Full article on the study at MediaPost ResearchIntelligencer