UTOPIA FOR REALISTS and How we Can Get There
AUTHOR: Rutger Bregman
SUMMARY: (via Sunday Times) "We live in a time of unprecedented upheaval, with questions about the future, society, work, happiness, family and money, and yet no political party of the right or left is providing us with answers.
Rutger Bregman shows that we can construct a society with visionary ideas that are, in fact, wholly implementable. Every milestone of civilization - from the end of slavery to the beginning of democracy - was once considered a utopian fantasy. New utopian ideas such as universal basic income and a 15-hour work week can become reality in our lifetime.
This guide to a revolutionary yet achievable utopia is supported by multiple studies, lively anecdotes and numerous success stories. Bregman takes us on a journey through history, beyond the traditional left-right divides, as he introduces ideas whose time has come."
EXTRA THOUGHTS: You don't have to agree with every aspect of one man's view of utopia but it's challenging to read Dutch Historian, Rutger Bregman's, "Utopia for Realists" without it making you think of the possibilities for reshaping modern society or learning specific elements or details on history and capitalism to challenge what you think you know.
Bregman has no axe to grind, rather presents his perspective and possible solutions for some of the questions we currently have.
While much of the criticism of the book stems from views on capitalism and its state of disrepair or necessity, from which end of the political spectrum they support, agreement on the possible causes of the issues we now face, and the degree to which the critics understand forthcoming challenges, the reality is Bregman is guilty of nothing more than a view of utopia different to that of the next man.
Whether you agree with his views on capitalism or the concepts of Universal Basic Income and a shorter work week as antidotes to the failings of capitalism and future challenges, "Utopia for Realists" is worthy in its efforts to at least make us review aspects of society from another perspective and more importantly to encourage us to think more boldly and beyond ourselves; - to dream big, encourage fresh ideas, imagine a better future, and invite us to represent moral purpose in commercial pursuits for the betterment of all.
Hope it makes you think too.
REVIEWS: Via Bloomsbury or Amazon
BUY: Available at any leading bookseller including Dymocks
WE'RE TALKING SOCIAL AND DIGITAL
If you can't get enough of different perspectives on all things digital and social media and hearing about trends and details on what's really happening in and shaping the media landscape, this podcast series from Adam Fraser is great listening.
Chock full of conversations with some of the smartest and experienced media personalities in market it's enlightening and informative.
Category: Marketing and Management
Description (from iTunes):
EchoJunction Founder Adam Fraser interviews a range of social media and digital marketing thought leaders, marketing professionals and marketing technology executives from around the globe in this podcast about the social media and digital marketing strategic landscape. By speaking to the brightest minds in the global industry, this podcast will help you rise above the noise to make sense of the fast moving and ever changing social media and digital marketing sector.
Find it on iTunes or via the EchoJuntion website.
THE INEVITABLE; Understanding the 12 Technological Forces That Will Shape Our Future
AUTHOR: Kevin Kelly
SUMMARY: [from the Viking catalog] "From one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives.
Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives can be understood as the result of a few long-term, accelerating forces."
EXTRA THOUGHTS: "The Inevitable" provides a broad context for understanding where we are headed and what the possibilities for the future or work, education, communication and media, and commerce are. Regardless of industry, and whether you're a business leader, strategist, product developer, researcher, data scientist, educator or marketer, we should should all be 'eyes open' and conscious of the impact of digital and technological disruption and the challenges and opportunities it presents.
One I'm sure you'll learn a few things from - you may even find yourself needing to Google concepts and explore more in some areas. Guarantee you won't regret reading this one.
REVIEWS via Kelly's site
BUY: Available from leading booksellers or where I got mine; Amazon