About
The unfiltered perspective.
Gabbi Stubbs is a data and AI strategist who helps organisations cut through the noise and build capability that actually sticks.
The story
I GREW tired of watching good data go to waste.
I've spent over two decades inside media, tech and consultancy organisations watching the same pattern play out. Brilliant people. Mountains of data. And almost none of it being used to make better decisions.
The problem was never the data. It was the strategy, the culture, and the gap between what the data team was building and what the business actually needed. Veritas Insights helps close that gap.
Veritas means truth. That's the whole point. Not 200-page reports or tech jargon. Just honest, practical work that helps organisations make better decisions with the data they already have.
Background
Experience that earns the opinion.
20+ years
In digital, marketing, data, and AI strategy across multiple industries
Enterprise to startup
Worked across ASX-listed companies, scale-ups, and government
Practitioner first
Built data teams, led transformations, and delivered real outcomes
The DATA EDGE
Weekly YouTube channel on data, AI, and the future of work
Philosophy
What I believe.
Most organisations don't have a data problem. They have a strategy problem.
The data is usually there. What's missing is clarity on what questions to answer and who's accountable for acting on the answers.
AI is only as good as the foundations underneath it.
You can't skip straight to AI. The organisations getting real value from it are the ones who did the boring foundational work first.
Consultants should leave capability behind, not dependency.
The measure of a good engagement isn't how impressive the deliverable looks. It's whether your team can keep going without a consultant.
The DATA EDGE
Where I share the unfiltered takes.
Every week on YouTube I break down what's actually happening in data and AI — the trends worth paying attention to, the hype worth ignoring, and the real conversations happening inside organisations right now.
Work with Gabbi.
If you're ready for straight talk and practical outcomes, let's start with a conversation.